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    Buddying up to build Swimming Australia’s brand and community connection

    From Australia’s golden beaches to backyard swimming pools, any kid who has ever ventured into the water knows the importance of having a buddy nearby. So it’s not surprising that as Swimming Australia’s CEO, Eugenie Buckley, propels her organisation into the uncharted waters of brand building, she has buddied up with Publicis Groupe and its Queensland-based managing director, Simone Waugh.

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