Sunday, September 25, 2022
More

    Latest Posts

    Chevy wants to sell EVs to ‘everyone, everywhere’

    Featuring one of Fleetwood Mac’s most beloved hits, the auto manufacturer’s new campaign marks the first time that multiple Chevy EVs have been advertised together.

    Chevrolet is hoping to make its electric vehicles omnipresent with its new “Chevy EVs are for everyone, everywhere” push. Anchoring the campaign is “Everywhere” by Fleetwood Mac, one of the band’s most recognizable songs. 

    The automakers' goal is to broaden the appeal of Chevy EVs, edging them out of the realm of the niche and more into mainstream consciousness. "This is the first effort that features multiple Chevrolet EVs together, and marks a big step forward in Chevrolet’s intent to bring EVs to mainstream America,” Chevy said in a statement. “Up to now, most electric vehicles have been too expensive, too small or too limited in capabilities for most people. Chevy EVs were built for everyone.”

    <!-- inArticleBlock -->

    The brand is also looking to garner appeal among a younger audience by featuring “a cross section of social media influencers and personalities,” including pro skateboarder Leo Baker and actor Terrence J. The selection of “Everywhere” by Fleetwood Mac — a band that has been enjoying something of a revival lately among millennials and Gen Zers — as the soundtrack also looks to strike a chord among a younger audience.

    The news ads debut September 18 during Sunday Night Football on NBC. Commonwealth//McCann and Vice Media Group handled.

    For more, sign up for The Drum’s daily US newsletter here.

    Latest Posts

    Don't Miss

    Stay in touch

    To be updated with all the latest news, offers and special announcements.