Papa John’s is celebrating a new limited-edition menu addition by catapulting pizza lovers into an alien world full of cheese, fashion and chorizo.
‘Planet Chorizo’ sees a woman sitting on her bed watching TV before being transported to another dimension. The trippy surroundings are amplified with meaty flowers, and the woman meets unique-looking aliens, who all munch on the spicy snack.
As the spot closes, the galactic tourist is given a box of pizza and transported back to her room. Was it all a vivid dream due to the overconsumption of cheese? I guess viewers will never know.
The campaign plays on the recent popularity of shows such as Euphoria and Sex Education.
Brand: Papa John’s
Client: Jo Blundell and Lawrence Felice
Executive creative director: Katy Sumption
Creatives: Aoife O’Leary and Karolina Kezdi
Agency producer: Madeleine Martinez
Senior account director: Dan Taylor
Account manager: Olivia McDaid
Director: Dan French
Production company: Sticker Studios
Executive producer: Harleymoon Kemp
Producer: Edward Whelan
DP: Ben Cotgrove
Editor: Dan French
Sound designer: Marcos Gerez
Colorist: Richard Fearon
Color producer: Bruce Langfield
VFX: Liam Blenkinsop and Jakob Thorhallsson
Post producer: Ed Whelan
PR agency: Highlight PR
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