Sunday, September 25, 2022

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    Ad of the Day: Papa John’s intergalactic planetary pizza film celebrates new range

    Papa John’s is celebrating a new limited-edition menu addition by catapulting pizza lovers into an alien world full of cheese, fashion and chorizo. 

    ‘Planet Chorizo’ sees a woman sitting on her bed watching TV before being transported to another dimension. The trippy surroundings are amplified with meaty flowers, and the woman meets unique-looking aliens, who all munch on the spicy snack.

    As the spot closes, the galactic tourist is given a box of pizza and transported back to her room. Was it all a vivid dream due to the overconsumption of cheese? I guess viewers will never know.

    The campaign plays on the recent popularity of shows such as Euphoria and Sex Education.


    Brand: Papa John’s

    Client: Jo Blundell and Lawrence Felice

    Executive creative director: Katy Sumption

    Creatives: Aoife O’Leary and Karolina Kezdi

    Agency producer: Madeleine Martinez

    Senior account director: Dan Taylor

    Account manager: Olivia McDaid

    Director: Dan French

    Production company: Sticker Studios

    Executive producer: Harleymoon Kemp

    Producer: Edward Whelan

    DP: Ben Cotgrove

    Editor: Dan French

    Sound designer: Marcos Gerez

    Colorist: Richard Fearon

    Color producer: Bruce Langfield

    VFX: Liam Blenkinsop and Jakob Thorhallsson

    Post producer: Ed Whelan

    PR agency: Highlight PR

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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