Thursday, September 29, 2022

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    CMO profile: How Reckitt’s consumer hygiene marketing chief is rethinking value

    Are we back to normal? It’s a question marketers are increasingly seeking an answer to as Australia continues its progress out of the pandemic in 2022. And it’s a question Reckitt Benckiser’s recently appointed marketing director for the consumer hygiene portfolio, Florence Paoli, is putting a lot of thought into.

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