Tuesday, October 4, 2022

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    Ad of the Day: Heineken billboard uses solar energy to cool down your beer

    Heineken has amped up its sustainability efforts with a billboard in Rio de Janeiro that actually cools down its beers using solar energy.

    Connected to famous Rio bar Brewteco, the out-of-home (OOH) activation has solar panels installed on it and reads: “This billboard is cooling your Heineken. Cheers.”

    It’s the perfect time to get loads of eyeballs on it too as Rock In Rio music festival will take place in the seaside city this month.

    The objective is to draw attention to the use of renewable energy in the drinks category, with Heineken pledging to partner with 50% of its bars and restaurants in 19 world capitals by 2030.



    Melina Domingos

    Beatrice Jordão

    Eduardo Picarelli

    Nabil Nasser

    Williane Vieira da Silva

    Juliana Magalhães Rocha

    Júlia Tafner

    Rafael Golfe

    Ana Beatriz Dornellas de Barros Mendes

    Guilherme Bailão

    Renan Ciccone

    Thomas Guilhon Martelotta Peneda dos Santos

    Agency: Le Pub Brazil

    Client Services

    General manager: Ana Hernandes

    Business director: Jayme Neto

    Business manager: Marina Roge

    Business assistant: Suellen Agatta

    Client services intern: Cássia Brandão

    Planning, business intelligence, content

    Head of strategy: Silvia Paes

    Planning director: Sergio Tercarolli

    Strategy manager: Fernanda Tiozo

    Strategy analyst: Stephan Minucci

    Strategy supervisor: Thais Lopes

    Data strategy manager: Vinicius Machado

    Content strategist: Endrigo Chiri

    Senior community manager: Karina Silva

    Content supervisor: Hirai Fujisaka


    Chief creative officer: Felipe Cury

    Creative directors: Greg Kickow and Alex Adati

    Art director: Paula Picin

    Junior art director: Ana Carolina Miranda

    Copywriter: Eduardo Cometi

    Copywriter: Andressa Cruz


    Project leader: Denise Frasseto

    Senior project manager: Daniela Menezes


    Broadcast producer: Carolina Godoy


    Media manager: Jussara Bezerra

    Media supervisor: Gabriela Pereira

    Media coordinator: Carla Tassi

    Media operation supervisor: Fernando Brito

    Production: Be180

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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