Programmatic media partner MiQ is positioning itself for a new phase of expansion by partnering with private equity firm Bridgepoint.
The tie-up will see Bridgepoint support MiQ’s international expansion and pursuit of new clients with a sizeable investment in the London-based business. Founded in 2010, national borders have proven no barrier to MiQ’s rapacious growth, speaking a common language of return on investment, analytical solutions and tech to global brands.
Gurman Hundal, a co-founder at MiQ, said: “Our success is built on revolutionizing the way companies can maximize data, but unique business challenges around data science, analytics and programmatic trading are getting more complex every day. Bridgepoint’s proven track record of innovative and scalable investments matches our ambition to move to the next chapter to deliver for our people and clients.”
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Charles Welham, director of Bridgepoint in London, added: “Gurman, Lee (fellow co-founder Lee Puri) and the entire MiQ family have cultivated best-in-class processes around innovation, technology and data partnerships, and we look forward to providing the necessary expertise to help maximize the company’s market potential.”
MiQ is no stranger to private equity investors, having partnered with ECI Partners in 2017 to power aggressive expansion across North America, a jurisdiction that now accounts for two-thirds of group revenue.
MiQ was formerly known as Media IQ prior to a 2018 rebrand.