Monday, September 26, 2022

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    Google Chromebook enables rebellion in Star Wars Andor tie-up

    Google Chromebook, in collaboration with Disney+ Star Wars series Andor, has launched a creative campaign highlighting the features of the Chromebook laptop.

    The campaign, created by B-Reel Stockholm, draws comparisons between the characters of Andor – who are fighting to save the galaxy – and those who have chosen Chromebook.

    The spot to promote the upcoming series on Disney+, which premieres on September 21, features a cheeky interaction between two parents who are on a secret mission to get their kids to bed on time so that they can have their Star Wars-themed date night.

    The international campaign will run across the US, UK, Germany and France on digital and social media and YouTube.

    Lylle Breier, senior vice-president global marketing partnerships at Walt Disney Studios, said: “As audiences around the world are introduced to the first spy thriller in the Star Wars galaxy, we are so excited to collaborate with Google Chromebook on a campaign that leans into the excitement for this epic series and the need for everyone to make time to watch how Cassian became our rebel hero.”

    Zack McDonald, executive creative director at B-Reel, added: “Some heroes lead the rebellion and save the galaxy from the evil clutches of the Empire. Some heroes use the power of Chromebook to outsmart their kids and sneak in a date night to binge an epic new show. This campaign is a love letter to both.”


    Client: Google

    Agency: B-Reel Stockholm

    Executive creative director: Zack McDonald

    Senior strategist: Thomas Eon

    Art director: Nikolaus Ronacher

    Copywriter: Uli Luetzenkirchen

    Designer: Sofi Faxling

    Motion designer: Peter Holtze

    Brand director: David Newsome

    Brand manager: Hannah Håål

    Senior producer: Mei Li Heman

    Production company: Fanny & Alexander

    Sound design: CloudBerry Post

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