Monday, October 3, 2022

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    The Drum Network Podcast: streaming and the future of TV

    In the latest episode of The Drum Network Podcast, we discuss everything from ad-supported streaming to whether we’ll ever see the Xenomorph from Alien 3 drinking a Pepsi again.

    Joining us this week are Tom Jarvis, founder and chief executive officer of Wilderness; Alex Wilson, executive creative director at Amplify; and Harry Evans, account director at VCCP Media, as we consider questions including:

    • Why are some of the biggest names in streaming TV underperforming according to their latest results?

    • Is advertising-supported streaming going to be part of the mix?

    • Is exclusive content still the biggest draw for audiences?

    • What part does livestreaming play in the wider mix of what audiences watch? 

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