Sunday, September 25, 2022

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    McDonald’s takes Big Mac debate to space

    McDonald’s is spotlighting the endless debate about whether a Big Mac with a different patty is actually a Big Mac to promote the release of the Big Mac Chicken.

    Every time a new recipe variation, such as Big Mac BLT or Big Mac Bacon, is released, it provokes debate within the Big Mac fanbase. Between the irreducible conservative of the original recipe and the one for whom a revisited Big Mac is sometimes even better than the Big Mac Original, the debate persists.

    The debate has now reached space as two protagonists debate fervently, in a space shuttle, with the only argument: “Chicken!” v “Not chicken!”

    The 30-second campaign has been created by TBWA\Paris.


    Client managers: Xavier Royaux, Anne Lainé, Vanessa Sales, Clémentine Teissedre Dalou and Louise Fabries

    Agency managers: Christophe Neyret, Margaux Wanin, Julia Montagu and Anaïs De Francony

    Executive creative directors: Benjamin Marchal and Faustin Claverie

    Art director: Olivier Mularski

    Copywriter: David Philip

    Production: TBWA\Else

    Chief executive officer: Maxime Boiron

    Post producer: Severine Damolini and Eleonore Girard

    3D: Younes Chekouh

    Sound: Else

    Head of music and sound: Olivier Lefebvre

    Sound producer: Fabrice Pouvreau

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