McDonald’s is spotlighting the endless debate about whether a Big Mac with a different patty is actually a Big Mac to promote the release of the Big Mac Chicken.
Every time a new recipe variation, such as Big Mac BLT or Big Mac Bacon, is released, it provokes debate within the Big Mac fanbase. Between the irreducible conservative of the original recipe and the one for whom a revisited Big Mac is sometimes even better than the Big Mac Original, the debate persists.
The debate has now reached space as two protagonists debate fervently, in a space shuttle, with the only argument: “Chicken!” v “Not chicken!”
The 30-second campaign has been created by TBWA\Paris.
Client managers: Xavier Royaux, Anne Lainé, Vanessa Sales, Clémentine Teissedre Dalou and Louise Fabries
Agency managers: Christophe Neyret, Margaux Wanin, Julia Montagu and Anaïs De Francony
Executive creative directors: Benjamin Marchal and Faustin Claverie
Art director: Olivier Mularski
Copywriter: David Philip
Chief executive officer: Maxime Boiron
Post producer: Severine Damolini and Eleonore Girard
3D: Younes Chekouh
Head of music and sound: Olivier Lefebvre
Sound producer: Fabrice Pouvreau
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