Tuesday, October 4, 2022

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    Ads of the Week: Rick and Morty pop up in PlayStation spot and Nike pays tribute to Serena

    There’s also a fish-headed man in Made.com’s new big-ticket campaign and a pool full of oil in Woolmark’s push against fossil fuels, while Tesco encourages shoppers to spend less.

    Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

    This week, The Woolmark Company created a dramatic campaign to show that the production of synthetic clothing is extremely harmful to the environment, Birds Eye preyed on KFC in a cheeky out-of-home (OOH) spot for its Green Cuisine offering and Nike paid tribute to Serena Williams with a moving film that celebrated her legacy.  

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    The Woolmark Company: Wear Wool, Not Fossil Fuel by 20something

    Every 25 minutes, an Olympic-size swimming pool’s worth of crude oil is used in the production of synthetic clothing. To bring this statistic to life, fashion brand The Woolmark Company created a dramatic campaign to highlight the issue on a mammoth scale.

    Birds Eye: Green Cuisine by McCann

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    Taking a swipe at KFC, Birds Eye challenged chicken-lovers to ditch their favorite bucket and get on board with the brand’s plant-based dippers instead.

    Nike: By Changing Nothing, She Changed Everything by Nike

    In celebration of her illustrious tennis career, Nike released a film that highlighted the impact of Serena Williams’s legacy.

    Eno: Cara de Azia by Publicis Leon

    Hide the Pain Harold (aka András Arató) used his famous face to front an ad for Brazilian antacid brand Eno.

    Sony: God of War by Heather Anne Campbell

    Ahead of the November launch of video game God of War Ragnarök, Sony enlisted cartoon characters Rick and Morty to promote the PlayStation title.

    La Vie: Bacon by Buzzman

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    French plant-based food brand La Vie took a gamble with its marketing efforts by advertising in the UK, even though it is not available in the country – yet.

    Tesco: Spend Less With Us by VCCP

    Tesco Mobile encouraged hard-up shoppers to seek out the discounts available by combining their grocery buying and mobile contract with the retail giant.

    Made: Never Ordinary by Wonderhood 

    Made.com unveiled a major advertising pivot with a quirky campaign film as part of its new brand mantra to “get a bit weirder.”

    Lidl: One By One They Stopped Flying by Garbergs

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    This illustrated Lidl print ad conveyed the retailer’s promise to stop transporting fruit and vegetables by air in Sweden.

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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