High-speed rail brand Eurostar is spotlighting how travelers can see far more when they travel by train than by an airline in its first post-pandemic campaign.
The ‘You see more when you don’t fly’ ads are a continuation of its 2019 campaign, and are focused on audiences in the UK, France and Belgium. Spots featuring Seymour the Ostrich, a character who rejects flying in favor of a better way to travel, have been rolled out as part of the campaign. Seymour visits iconic locations in the three countries, which were narrowed down after a survey of over 2,000 respondents.
In the first spot, Seymour is seen visiting the crown jewels in the UK. While on the continent, Seymour visits a restaurant in Belgium for moules, a chic Parisian boutique store selling gorgeous-looking berets and Amsterdam’s famous flowers and bikes.
House 337 is the advertising agency behind the new campaign. The campaign will run across TV, cinema and out-of-home (OOH), as well as digital-first media formats. This is in addition to being amplified through Eurostar’s advertising platforms, social media channels, customer emails and onboard customer magazine Metropolitan, allowing users to find out more about traveling to their favorite cities via Eurostar.
The campaign launched in the UK and Belgium on September 5 and will launch on September 7 in France.
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Dorothee Mariotte, head of marketing for Eurostar, said: “With our latest marketing campaign, Eurostar is celebrating the return of the beloved ostrich. The campaign, which is our first since 2019, highlights the benefits of traveling at high speed directly to the heart of some of the best cities in Europe.
“With a unique twist on our core destinations, the campaign invites audiences to discover or rediscover the joy of traveling city to city – all in the most sustainable way.”
Nick Pawlak, client managing director at House 337, added: “We’re delighted that Seymour is back to show the magic of traveling directly from the center of one iconic city to another. This is such an important time for travel, and the campaign is a fantastic reminder of the joys of getting away and exploring a city without the faff.”