Monday, October 3, 2022

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    Ad of the Day: Rick and Morty travel to the Nine Realms in God of War crossover

    Ahead of the November launch of video game God of War Ragnarök, Sony has enlisted cartoon characters Rick and Morty to promote the PlayStation title.

    In the ad, viewers see Rick shaving his head as he prepares to enter a portal leading to the Nine Realms with Morty – who doesn’t seem so keen on the whole idea. As they enter the other world, the mad scientist finds a chest containing an axe and Morty pleads with him to use it to ward off a violent flock of birds.

    It’s not the first time the duo has crossed over into advertising, with previous cameos in Adidas and Pringles spots.

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    Writer: Heather Anne Campbell

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