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    Ad of the Day: Runaway Tesco trolley shows shoppers getting their mobile deals down

    Tesco Mobile has launched the latest chapter of its Supermarket Mobile campaign encouraging hard-up shoppers to seek out the discounts available by combining their grocery buying and mobile contract with the retail giant.

    ‘Spend Less With Us’ sees a rogue trolley hurtling its way down a car park ramp, an underpass and a grassy hill before bumping into a bystander, who happens to be looking at an increased bill from a rival provider on his phone. The animated trolley then encourages the worried consumer to head into Tesco.

    The campaign will be amplified with TV, radio, social media, print and out-of-home (OOH) executions.

    Rachel Swift, chief marketing officer at Tesco Mobile, said: “We know families are continuing to face financial challenges and, as the super helpful network, we want to provide great value for customers at a time when they need it the most.

    “Tesco Clubcard members have access to exclusive Clubcard Prices and can earn Clubcard Points, which can be used for money off their monthly Tesco Mobile bill. We’re committed to bringing the best of Tesco to mobile, and thanks to Clubcard we can help customers spend less.”

    Credits

    Chief marketing officer: Rachel Swift

    Head of brand and comms: Emma Herridge

    Comms planning and campaigns lead: Lawrence Hamilton

    Campaign manager: Richard Elson and Sinead Corriette

    Client name and title: Tesco Mobile

    BBH lead creative team: Tom Chancellor and Ray Chan

    BBH creative team (print): Luke Till and Lawrence Bushell

    BBH creative director: Uche Ezugwu

    BBH executive creative director: Helen Rhodes

    BBH strategy director: Ed Kurland

    BBH business lead: Sarah Rodrigues

    BBH senior account director: Bella Bertolotti and Tessa Cranfield

    BBH account manager: Amelia Lloyd

    BBH account executive: Alexandra Keenan

    BBH producer: Tracy Macassey and Rory Reames

    BBH assistant producer: Rebecca Ellis

    Production company: Anonymous Content

    Directors: Thirtytwo

    Executive producer: Tor Fitzwilliams

    Producer: George Saunders

    DoP: Ula Pontikos

    Post-production: Nineteentwenty

    Lead VFX supervisor: Tom Clapp

    Editor/editing house: The Assembly Rooms

    Editor: Eve Ashwell

    Sound studio: Factory

    Sound engineer: James Utting

    Lead music supervisor: Hywel Evans

    BBH art producer: Sarah Tooley

    BBH assistant art producer: Micah Waring

    Photographer: James Day at Siobhan Squire

    Model maker: Ben Millar

    Retouching: Dennis Tuffnell

    Post-production: Wellcom

    Mediacom partner: James Parnum

    Mediacom business director: Jessica Mitchwell

    Mediacom senior associate director:?Nicola Evans

    Mediacom account manager:?Libby Watling

    Mediacom strategy director: Geoff De Burca

    Mediacom senior associate director AV: Nick Docker

    Mediacom digital account director: Frankie Cook

    Mediacom digital account planner:?Ashley Best, Antonella Romana and Mona Fetzer

    Mediacom audio account director: Luke Turner and Maddy Deardon

    Kinetic OOH account manager: Alice Tullet and Sian Smeaton

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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