Eco-friendly wet wipe alternative brand Wype has rolled out its cheeky first out-of-home (OOH) campaign in London to drive brand awareness and break the bathroom stigma.
The campaign aims to urge people in London to stay truly clean ‘down there’ and to break the stigma by using a cleverly-placed ‘ass-terisk’ in eye-catching slogans with the message: ‘Shoreditch is full of a**holes. Someone has to keep them clean. Natural gel to upgrade your loo roll. Wype*’
As the brand looks to expand into new product ranges this fall, the updated creative is aimed at attracting new audiences and creating a fun and approachable dialogue around traditional bathroom taboos.
Wype’s signature organic cruelty-free gel is easily applied to toilet paper, letting it become boosted with extra cleansing, soothing and moisturizing power.
Wype also recently launched a subscription service last week, which offers customers a 10% discounted starter kit, with a twin pack of refills delivered every four months for £12 (just £3 per month). The subscription service is fully customizable so customers can change the frequency of orders and add extra items including extra refills and Wype’s on-the-go mini. In addition, customers can easily skip or delay their repeat orders with a single-word SMS.