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    ‘Tentpole-level marketing’: HBO Max’s Steven Cardwell on promoting House of the Dragon, Discovery+ merger

    Steven Cardwell, vp of originals marketing at HBOMax, talks about how marketing the new "Game of Thrones" prequel compares to other genres.

    The post ‘Tentpole-level marketing’: HBO Max’s Steven Cardwell on promoting House of the Dragon, Discovery+ merger appeared first on Digiday.

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