Monday, September 26, 2022

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    Squarespace helps creators build their ‘empires’

    Squarespace has embarked on the rollout of a campaign that follows three individuals, each of whom has created a small business website on the platform – the first step of building their ‘empires.’

    Squarespace wants to embolden the next generation of creators to build their empires on its platform. To reach them, the brand’s award-winning in-house creative team has today launched the first glimpse of a three-spot campaign.

    Each spot tells the story of a creative who has turned their passion into an ‘empire’ with Squarespace. The first spot, titled ‘Make the Fashion Empire,’ follows the journey of a retro designer who deems the web her runway. “I make me a business that I make on Squarespace, which makes me blow up selling my style, my tips and my very own line,” she says in the ad.

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    The campaign will run across TV and digital media throughout the US and Canada, the first of which is premiering today, with the following two airing on September 13 and September 19. 

    “Squarespace has long been supporting creatives as they bring ideas to life, and this is our first campaign speaking to the next generation of creators,” said David Lee, chief creative officer at Squarespace. “With our tools that allow anyone the ability to transact in multiple ways, we believe that creators now have the ability to transform their followers and communities into the next big business.”



    Client/In-house creative: Squarespace
    Chief creative officer: David Lee
    Creative director: Gui Borchert
    Creative/Senior creative manager: Ben Hodgin
    Creative/Copywriter: Palace Jones
    Creative/Art director: Meklit Gebre-Mariam
    Creative/Designer: Robbie Reynolds
    Creative/Designer: Albert Chang
    Staff producer: Marisa Wasser
    Senior creative producer: Kim Santella
    Head of business affairs: Kiersten Bergstrom-Pavlik
    Business affairs manager: Madeleine Hale
    Production company/Editorial/VFX finishing: Man Vs. Machine
    Director: Man Vs. Machine
    Producer: Amber Felix

    Color: Black Kite

    Music: Butter Music and Sound

    EP: Annick Mayer
    ECD: Tim Kvasnosky
    Sr producer: Stone Irr
    Associate producer: Sonia Ohan
    Composer: Steve Shebby
    Sound design: Bronx Audio Post

    Audio record/Mix: Lime Studios
    Mixer: Jeff Malen
    Executive producer: Susie Boyajan


    Photographer: Craig Reynolds
    Retoucher: Derek Kalisher
    Retoucher: Sara Barr
    Production designer: Alex Tutelian


    Client/In-house creative: Squarespace
    Creative director: Ben Hodgin
    Copywriter: Palace Jones
    Senior creative producer: Kim Santella
    Business affairs manager: Madeleine Hale

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