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    How Olaplex is looking to ‘fuel’ its organic growth on TikTok with a paid approach

    Leaning into a paid approach to TikTok now comes as the brand is aiming to “continue to drive awareness of our brand” for new consumers, said Watson.

    The post How Olaplex is looking to ‘fuel’ its organic growth on TikTok with a paid approach appeared first on Digiday.

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