Monday, September 26, 2022
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    What CTV advertisers need to know for the 2022 holiday season

    The rise of connected TV as a significant channel in the marketing mix is changing how advertisers approach their holiday campaigns.  Advertisers are already preparing for the holidays, as are shoppers. According to a Think with Google study, 4 in 10 U.S. holiday shoppers are considering shopping earlier during other holidays this year. This shift […]

    The post What CTV advertisers need to know for the 2022 holiday season appeared first on Digiday.

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