Thursday, September 29, 2022

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    Brand fame, AR & programmatic categories added to The Drum Awards for OOH 2022

    From boundary breaking billboards to dynamic, real-time creative, tech innovations and clever uses of data are game changing in propelling out-of-home (OOH) media to new heights.

    The Drum Awards for Out of Home Advertising, in partnership with Alight Media, returns in November (entry deadline: September 14) to celebrate the campaigns, people and companies driving innovation, creativity and excellence around the world.

    Over the past year, we’ve seen data-driven creative executions, burgeoning new tech including 3D billboards blurring the lines between content, OOH and experiential, and a wave of advertisers capturing live moments like the Women’s Euros and the Queen’s Jubilee.

    That’s why five new categories have been announced for 2022 – Brand Fame, Cross Channel Campaign, Use of Programmatic, Use of Augmented Reality and Best Mural/Hand Painted Display.

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    Ged Glover, chief revenue officer at Alight Media, who will make up the judging panel alongside leaders and creatives from OAAA, 360i, Talon Outdoor and Yahoo, said: “These awards showcase creativity and innovation, and it’s been interesting to see how brands are reacting and capturing moments in public spaces – whether that’s through programmatic, data or the creative itself, there’s lots of great work out there and lots to celebrate.

    New categories for 2022:

    • Brand Fame – celebrates brands who have made a long-term commitment to OOH as a key strategic channel in their media plan

    • Cross Channel Campaign – recognizes campaigns where OOH has been used as the lead channel and partnered with at least one other medium for a cross-channel approach

    • Best Mural/Hand Painted Display – rewards innovative and impactful use of this evolving OOH format, with a focus on stand-out artistry, clever use of location, innovation, marketing integration and effective amplification

    • Use of Augmented Reality – recognizes campaigns that have used AR to deliver great brand engagement and prove how it produced demonstrably better results and performance

    • Use of Programmatic – rewards those who can show how programmatically was used creatively as a solution in OOH with strong results.

    The Drum Awards for Out of Home shortlist will be revealed on November 9 with winners announced at the awards show on November 30, 2022. With the final deadline looming on September 14, enter your work today.

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