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    American Eagle taps Roblox, Meta Quest 2 to get in front of Gen Z shoppers

    American Eagle is continuing its investment in metaverse marketing for its back-to-school campaign, which includes Roblox and Meta Quest 2 virtual reality headsets.

    The post American Eagle taps Roblox, Meta Quest 2 to get in front of Gen Z shoppers appeared first on Digiday.

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