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    Ad of the Day: Got Milk? campaigners urge Americans to ‘Get Real’

    The California Milk Processor Board (CMPB), the organization behind the infamous ‘Got Milk?’ campaign, is back with a 2022 update urging people to ‘Get Real.’

    Adopting the style of a music video, the short features actor and singer Diego Boneta taking a lighthearted journey through a world where people are unapologetically themselves. The CMPB even pokes fun at itself, admitting it took 37 takes for Boneta to perfect the milk splash at the end of the video.

    The campaign will be amplified with online video, digital-out-of-home (DOOH), social media, digital audio, podcast and search activations – with 40% of the media budget reaching Hispanic communities.

    Credits

    Agency: Gallegos United

    Client: California Milk Processor Board 

    Title: Get Real

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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