Tuesday, October 4, 2022

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    Ad of the Day: Subway’s 3D billboard enables virtual sandwich-making

    Subway has launched an interactive 3D billboard that allows people to virtually make their own sandwich on screen.

    Bringing their creations to life, Subway ambassadors that were hidden within the crowd then surprised the public by delivering them their Sub of choice.

    The campaign ran over the weekend at Westfield Stratford City.

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    Creative agency: Above+Beyond

    Chief creative officer: Dom Goldman

    Creative director: Sheridan Lord

    Art director: Tim Van Der Mee

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    Copywriter: Ash Prentice

    Business director: Alex Augustyn

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    Agency producer: Sophie Freeman

    Director/ production co: Dippin Sauce

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    Production: DOOH.com

    Out-of-home Specialist: Kinetic

    Media agency: MediaCom

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