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    This ad network is sidestepping esports’ media rights problems with a “many to many” broadcast model

    Thece's CEO described the approach as a form of "alternative media rights," building value by offering advertisers access to StarLeague's horde of smaller streamers, rather than via media rights to the content itself.

    The post This ad network is sidestepping esports’ media rights problems with a “many to many” broadcast model appeared first on Digiday.

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