Burger King is encouraging UK Whopper fans to go meat-free to commemorate National Burger Day.
Tomorrow, August 25, is National Burger Day in the UK and Burger King is celebrating by giving away plant-based and vegan burgers as part of its ’Go Meat Free For Free’ campaign.
The deal is first-come-first-served, with 10,000 burgers available via the Burger King app.
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The initiative stems from research that revealed how 51% of meat eaters across Britain wouldn’t try a plant-based burger even if it was free. A whopping 91% of Brits are meat-eaters, according to the study.
As part of Burger King’s plans to go 50% meat-free by 2030, it has launched its first-ever completely meat-free restaurant following a pilot takeover of its Leicester Square flagship earlier this year.
’Whopper Swapper’ is the next step in encouraging Brits to give its plant-based and vegan menu items a go.