Thursday, October 6, 2022

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    Ads of the Week: a Peperami-themed wedding and delicious Müller billboards

    Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

    This week, Peperami sponsored one couple’s big day, Müller reminded people it was the ‘original’ corner yogurt and audiobook company Storytel released a provocative film to promote its retelling of George Orwell’s classic novel 1984.

    To be in with a chance of being featured, submit your work here.

    Peperami: ‘Going A Bit Peperami’ by Forever Beta


    Snack brand Peperami shook up its marketing strategy by sponsoring one couple’s wedding day.

    Müller: ‘It could only be Müller Corner’ by VCCP London

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    Dairy brand Müller unveiled a fun campaign that hoped to remind people that it is the original corner yogurt.


    Storytel: ‘2022 Sounds Like 1984’ by B-Reel Stockholm




    Storytel released a provocative film to promote its retelling of George Orwell’s classic novel 1984 and highlighted the similarities between the author’s dystopian world and modern-day situations. 

    Dairylea: ‘Set Them Free With Dairylea’ by VCCP London



    Dairylea launched a campaign that celebrated pure, fun moments in childhood.

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    Paddy Power: ‘Love Football. Intimately’ by Droga5 London


    Paddy Power teamed up with footballer Peter Crouch and referee Mark Clattenburg to reimagine scenes from American Beauty and Dirty Dancing to excite fans ahead of the start of the Premier League season.

    Nike: ‘Never Done Playing’ by Soursop


    Marking the start of the new school year, Nike launched a campaign that it hopes will inspire kids and parents alike to find magic in the mundane.

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    Vodafone: ‘Reliability’ by Ogilvy UK



    Vodafone showcased the reliability of its network with an emotional ad that sees a woman give birth at the side of a road.

    Waitrose: ‘The People’s Potato’ by Quiet Storm



    John Lewis-owned Waitrose partnered with Trevor Robinson of creative agency Quiet Storm to champion young creatives in Britain.

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    Herschel Supply Co: ‘Bank of Creativity’ by Rethink



    For some artists, it can be nearly impossible to receive adequate resources to fund projects. Knowing this, Herschel Supply Co created a ‘bank’ of creativity to help emerging artists with the mentorship and tools needed to launch their careers.

    Carlsberg: ‘Forever Fans’ by The Network 



    To mark the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC, the beer brand launched a multi-channel campaign across 26 markets worldwide.

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    Sun Lolly: ‘Don’t Be Perfect, Be Present’ by Twenty Agency



    Danish snack brand Sun Lolly questioned the unrealistic image of the ‘perfect’ family often portrayed on social media feeds.

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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