Sunday, September 25, 2022

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    Ad of the Day: Sun Lolly challenges notion of ‘perfect’ parenting in short film

    Danish snack brand Sun Lolly has a new ad campaign in which it questions the unrealistic image of the ‘perfect’ family often portrayed on social media feeds.

    ‘Don’t Be Perfect, Be Present’ was inspired by 2022 YouGov poll that found that three out of four Danish parents feel under pressure to be flawless.

    In the short film, viewers see a handful of parents who are presented with extremely curated photos and videos. Many of them begin to feel a sense of guilt that their own lives don’t reflect what they are seeing on screens. Their feelings change though once they see their own kids in front of them who have recorded messages of love and support.

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    Agency: Twenty Agency

    Co-founder and chief executive officer: Thomas Bjerg

    Co-founder and creative director: Farah Dib

    Art directors: Lea Brisell, Ioana Lahr

    Creatives: Sigrid Egedahl, Mads Alexander Nielsen

    Agency producer: August Rein

    Strategy: Louise Brandt

    Production company: Mellow

    Director: Thor Zing Lodberg

    Producer: Christopher Jermiin Anker

    DoP: Sebastian Bjerregaard

    1st AD: Oona O’Hagen

    1st AC: Adam Ullstrøm

    Production assistant: Simone Ballan

    Production designer: Josefine Else Larsen

    Gaffer: Johan Kristian Sandmark

    Sound: Stefan Garfield Rasch Holm

    Make-up artist: Ida Laura Jacobsen

    AV: Anthony Chandler, Martin Knudsen

    Set: Anders Toft

    Editor: Alexander Lissalde

    Colorist: Emil Brandt

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