Thursday, September 29, 2022

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    Müller billboards look to remind people that it is the ‘original’ corner yogurt

    For its 30th anniversary, dairy brand Müller has unveiled a fun campaign that hopes to remind people that it is the original corner yogurt.

    ‘It could only be Müller Corner’ is a series of out-of-home (OOH) posters that feature close-up photography of the creamy yogurt and, of course, the corner treat (in this case, its classic white and milk chocolate balls).

    The work is by London-based creative agency VCCP and photographer Colin Campbell.


    Client: Müller

    Advertising agency: VCCP

    Deputy executive creative director: Ross Neil

    Creative directors: Colin Mckean, Emma Houlston

    Business director: Nick Van Buuren

    Senior account director: Marina Damato

    Account director: Justine Pescher

    Senior account manager: Sophia Abdo

    Account executive: Sofiya Anwar

    Senior planners: Matt Hayes, Luke Stockil

    Agency creative producers: Katy Dale, Ariana Balsaras

    Agency producer: Maddy Holmes

    Audio post-production company: Jungle Studios

    Lead sound engineer: Luke Isom

    Assistant sound engineer: Stuart Allen-Hynd

    Media buying agency: Mediacom

    Media planners: Alex Rubins, Nicola Rust, Ridhi Jogia

    Digital planner: Chris Prentice

    Photographer: Colin Campbell

    Photographer’s agent: Gill Turner

    Post-production company: Girl & Bear

    Head of post-production: Louise Gray-Murray

    Post producer: Jade Bryant

    Editor: Fede Solano

    Design resource manager: Yasmine Moridi

    Senior designers: Adam Edwards, Jess Steiner

    Studio manager: James Perry

    Artworker: Sam Weight

    Strategy and marketing director: Toby Bevans

    Senior brand manager: Sarah Hilliar

    Senior media and communications manager: Carsten Weinert

    Assistant brand manager: Avneet Kalsi

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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