Monday, October 3, 2022

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    Ad of the Day: nostalgic Carlsberg film celebrates 30th anniversary of Liverpool FC partnership

    To mark the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC, the beer brand has launched a multi-channel campaign across 26 markets worldwide.

    Led by a hero film shot by award-winning Danish director Tore Frandsen, the ad takes viewers on a three-decades-long visual pub crawl through legendary moments, frozen in time.

    It taps into an all too familiar feeling many fans will recognize – cheering on your club with one hand while protecting your beer with the other.

    Marking the longest partnership in Premier League history, the nostalgic film is underscored with a bespoke soundtrack.


    Client: Carlsberg

    Head of global sponsorships: Louise Bach

    Creative: The Network (Worth Your While, The Council, Small, Drive)

    Content: New-land

    Director: Tore Frandsen

    Content (mini docs): Drive Studios

    Composer: Lasse Martinussen

    Vocalist: Chris Griffiths

    Cans: Taxi Studios and Everland

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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