Featuring a deep, velvety voiceover from Parks and Recreation star Nick Offerman, Bosch’s ‘What Hard Workers Deserve’ demonstrates how tradesmen can thrive using its power tools – even in the most extreme scenarios.
By enlisting Nick Offerman to narrate ‘What Hard Workers Deserve’, Bosch is working hard to get its power tools in the limelight.
Seven spots celebrate the tough work of construction and trade workers while also testing Bosch’s power tools in some of the most precarious situations, including fortifying the windows of a skyscraper, securing a wrestling cage mid-match and even cutting through a shed in time to escape a grizzly bear. “We put the worker at the center of the story with some extreme scenarios because workers get the job done every day, no matter the circumstances,“ said Shannon Blakely, Bosch’s vice-president of brand marketing and digital.
Consumers will likely recognize the voice of Nick Offerman, who once played the handy fictional character Ron Swanson in the NBC show Parks and Recreation. A Bosch tool user and woodworker himself, Offerman purchased his first jigsaw nearly three decades ago. “I don’t have any fancy advertising slogans to offer here – all I know is that I have always turned to these tools when I want to perform hard work as efficiently and accurately as possible,“ Offerman said in a statement.
’What Hard Workers Deserve’ shows off three of Bosch’s 18-volt cordless tools: the profactor high torque hammer drill, the X-lock 4.5-inch angle grinder and the two-in-one impact driver and impact wrench. “Our R&D teams have successfully merged ergonomic design with powerful tools to achieve peak performance, setting industry standards that prioritize the worker’s needs, through ease-of-use and time savings on the job,” said Philipp Gosau, director of product development at Bosch. “Bosch Tools are built to support workers on the jobsite over a lifetime of work.”
The campaign, handled by Nebraska-based creative agency Bailey Lauerman, will run across streaming TV, radio and social media.