Monday, September 26, 2022

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    Ad of the Day: 2022 sounds like 1984 in ominous Storytel spot for Orwell audio experience

    Audiobook company Storytel has released a provocative film to promote its retelling of George Orwell’s classic novel 1984. 

    ‘2022 sounds like 1984’ highlights the similarities between Orwell’s dystopian world and modern-day situations. The short film is dark and eerie with shots of derelict spaces and the ominous feeling that someone is always watching. 

    The campaign launched earlier this month in Sweden and will run in Poland, Netherlands, Turkey, Italy, Bulgaria, Mexico, Denmark, Finland and Spain.


    Agency: B-Reel Stockholm

    Executive creative director: Zack McDonald,

    Creative director: Christian Poppius

    Creative director: Afshin Moeini

    Junior copywriter: Oskar Engman,

    Junior creative: Mia Petersen

    Junior creative: Mike Dinesen Petersen

    Design director: Gustav Stockman

    Designer: Sofi Faxling

    Junior designer: Lisa Nyberg

    Motion designer: Peter Holtze

    Senior motion designer: Andreas Godwin,

    Senior strategist: Andrea Dahlbäck

    Group brand director: Maja Beckman

    Senior brand manager: Ewa Staël von Holstein

    Juinior brand manager: Eric Ståhl

    Senior producer: Mei Li Heman

    Production company: Tarot Pictures

    Director: Daniel Eskils

    Producer: Charlotte Hurtig

    DoP: Arvid Kornstrand

    Set designer: Anna Lu Ingvarsson

    Editor: Fredrik Åkerström

    Development team: Simma Lugnt

    Storytel global head of marketing creative: Tobias Clewemar

    Storytel global campaign manager: Magdalena Asplund

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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