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    How brands are activating Gen Z and millennial TikTok audiences

    Roland Hamilton, senior vice president of global licensing, Trusted Media Brands Although TikTok is widely considered a Gen Z platform, the video-sharing app also boasts a high number of millennial users. With more than 100 million active users in the U.S. alone, 32% of TikTok’s global audience is between the ages of 25–34.  This large […]

    The post How brands are activating Gen Z and millennial TikTok audiences appeared first on Digiday.

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