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    ‘Frozen slices of Americana’: Pabst Blue Ribbon goes experiential with branded motel rooms

    With this experiential effort, PBR is looking to tap into what people think of when they think of the brand -- that it's "classic, traditional, Americana."

    The post ‘Frozen slices of Americana’: Pabst Blue Ribbon goes experiential with branded motel rooms appeared first on Digiday.

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