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    Ad of the Day: Nike taps Virgil van Dijk to help families find ‘magic in the mundane’

    Marking the start of the new school year, Nike has launched a campaign that it hopes will inspire kids and parents alike to find magic in the mundane.

    ‘Never Done Playing’ is a series of films and photography that features families transforming boring, everyday chores into play and showcasing how normal tasks can be turned into a form of sport. The spot stars Dutch footballer Virgil van Dijk and his family.

    The accompanying photo series shows­ van Dijk gardening, before being enticed into an epic game of backyard football with his daughters.

    Credits

    Creative consultancy: Soursop

    Executive creative director: Ravi Amaratunga Hitchcock

    Creative director: Francesca Marchesi

    Writer: Will Lowe

    Art director: Salvatore Gullifa

    Junior art director: Tom Sutcliffe

    Account director: Roos Verheyen

    Producer: Elissa Singstock

    Managing director: Abi Leah

    Photography: Lucas Garrido

    Production studio: KODE

    Director: India Rose Harris

    Producer: Amalia Rosen Rawlings

    Executive producer: Jack Goodwin

    Production manager: Claire Adcock

    Service production company: Palma Pictures

    Palma Pictures producers: Theresa Lucas, Nina Alkan, Elizabeth Crego, Vita Lains and Jeremy Barnes

    DOP: Tristan Chenais

    Production designer: Shaun Fenn

    Movement director: Amanuel ‘AK’ Kahsai

    Choreographer: Suzette Brissett

    Wardrobe stylist: Juliana Laporta and Ben Caldwell

    Hair and make-up: Olivia Nwachukwu

    Stills producer: Christine Pagliarini

    Photographer: Lucas Garrido and Alma Debenath

    Editor: Brendan Jenkins @ Ten Three

    Edit assist: Jules Bayer-Crier

    Post and online: No8

    Color: Tim Smith @ No8

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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