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    Ad of the Day: 3D dragon billboard spreads word of Game of Thrones prequel like wildfire

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    To mark the release of the latest HBO drama House of the Dragon, the TV company has created a larger-than-life 3D billboard.

    Featuring a huge dragon, the out-of-home (OOH) activation sees the beast crawl out of a derelict ruin and breath fire all over unsuspecting passersby.

    Promotion of the new show, which is the prequel to the Game of Thrones series, has ramped up across the US and Europe before its premiere on August 21.

    Credits

    Client: HBO

    Creative director: Michael Hagos

    Marketing creative: Zachary Krame

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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