Chipotle Mexican Grill has launched a limited-edition lemonade-scented soy candle designed to look like a Chipotle water cup to mark National Lemonade Day on August 20.
Some Chipotle fans have been known to “accidentally” fill their complimentary water cups with lemonade at the restaurant’s beverage station, so in response to many fan social posts on the topic, Chipotle has acknowledged these “accidents” in a series of tweets over the years and has manifested the new ‘Water’ Cup Candle to stop the accidents in 2019.
“Social is the premier destination for us to listen to and engage with our superfans,” said Chris Brandt, chief marketing officer at Chipotle. “When they see these lighthearted tributes to social chatter and fan behavior, they feel even more connected to Chipotle.”
Chipotle has previously teamed up with Roy Murray, aka the ‘Chipotle Is My Life’ Kid, for a limited edition apparel drop as part of the Chipotle Goods collection in February 2021.
The limited-edition candle will be available to purchase from August 18 on the Chipotle Goods online store while supplies last – each containing a promo code redeemable for a free lemonade.