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    Ad of the Day: Kind highlights nice deeds with long-copy in the tube

    Health snack brand Kind launched its first out-of-home (OOH) campaign hoping to encourage kindness and celebrate the brand’s partnership with refugee support organization Choose Love.

    With billboards in London, Manchester, Bristol and Edinburgh, the project highlights meaningful acts from local people. The brand scoured the nation to find these heart-warming gestures that might have otherwise gone unnoticed.

    It’s a big move for Kind, with a multichannel strategy that will include PR, digital, influencer marketing and limited edition on-pack designs. Cementing the activity is a £50,000 donation from the brand directly to Choose Love in support of the charity’s humanitarian aid and advocacy for refugees around the world.

    Show me entity :: 42351
    Show me entity :: 42350

    Credits

    Creative director: Paul Calway 

    Creative team: Marley Muirhead and Carly Illston 

    Design director: Myron Darlington 

    Senior designer: John Alexander

    Junior designer: Amy Whittaker 

    Strategy director: Kath Morris

    Business lead: Jenny Spindler

    Snr business consultant: Dorcas Matomby 

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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