Sunday, September 25, 2022

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    NHS Professionals ad highlights that staff are ‘never not caring’

    A new campaign for NHS Professionals from creative studio Clearhead spotlights the caring nature of people working in the sector.

    ‘Never Not Caring’ is a two-minute spot that opens with the question: why do you do what you do? The ad then portrays the day-to-day hectic lives of NHS staff, from delivering babies to performing emergency life-saving procedures.

    NHS Professionals provides temporary clinical and non-clinical staff to the NHS. It has a national and international membership base of approximately 180,000 healthcare professionals.


    Writer & Director: Kieran Simmonds-Sturge 
    DOP: Max Conran
    CCO: Alex Lawrence
    Managing Director: Kathy Bird
    Producer: Izzy Aronget
    Producer: Cam Stolber
    Editor: Adam Haq
    Colorist: Thomas Kumeling
    Post: Black Kite
    Agency: Clearhead
    Production: Clearhead
    Client: NHS Professionals
    Marketing Manager: Amanda Mitchell

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