A new campaign for NHS Professionals from creative studio Clearhead spotlights the caring nature of people working in the sector.
‘Never Not Caring’ is a two-minute spot that opens with the question: why do you do what you do? The ad then portrays the day-to-day hectic lives of NHS staff, from delivering babies to performing emergency life-saving procedures.
NHS Professionals provides temporary clinical and non-clinical staff to the NHS. It has a national and international membership base of approximately 180,000 healthcare professionals.
Writer & Director: Kieran Simmonds-Sturge
DOP: Max Conran
CCO: Alex Lawrence
Managing Director: Kathy Bird
Producer: Izzy Aronget
Producer: Cam Stolber
Editor: Adam Haq
Colorist: Thomas Kumeling
Post: Black Kite
Client: NHS Professionals
Marketing Manager: Amanda Mitchell