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    How TikTok’s ad revenue-sharing program TikTok Pulse works

    In this video, Digiday senior media editor Tim Peterson breaks down the mechanics of how TikTok determines which videos qualify for a revenue split and relays insights from UM Worldwide's Stacey Stewart on how TikTok Pulse's tests with advertisers have fared so far.

    The post How TikTok’s ad revenue-sharing program TikTok Pulse works appeared first on Digiday.

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