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    ‘Core part of our sustainable approach’: AC Milan on growing its social media footprint

    As well as the 15.8 million or so viewers who tune in to watch its matches in Italy, it has been estimated that hundreds of millions of people across the world are now regularly following and watching the club online.

    The post ‘Core part of our sustainable approach’: AC Milan on growing its social media footprint appeared first on Digiday.

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