The Big Issue Group has agreed to a content and distribution partnership with Citroen that will see the French automobile brand supply a fleet of 16 electric vans to deliver the magazines across the UK.
As part of the three-year deal, brokered by Starcom, The Big Issue’s branded content department will publish commercial editorial features in print and digital that highlight how the partnership is lowering its carbon footprint while promoting the versatility of Citroen’s ë-Berlingo and ë-Dispatch vans.
Citroen will also benefit from exclusive sponsorship rights for a special Future of Transport edition, as well as the Top 100 Changemakers feature in January.
Russell Blackman, Big Issue Group managing director of commercial, said: “Our partnership will allow us to make even greater strides in the support and services we provide for the most marginalized across the country.”
Sacha Feldman, Starcom’s partnerships director, added: “By partnering with The Big Issue, an organization with a strong focus on improving people’s lives, this partnership, on and off the road, will demonstrate how these two forward-thinking brands can come together to help the community in a more sustainable way.”
The Big Issue transports over 2m magazines annually to 3,300 vendors, racking up 350,000 road miles in the process.