A construction supplies business is making a song and dance over its products by teaming up with rapper 2K Da Builder to release a promotional ‘drill’ music video.
Embracing the rap subgenre, the campaign highlights the breadth of MKM Building Supplies’ toolbox with building-themed lyrics such as: “Paint on the wall still dripping/Fling on my boots when I’m putting a shift in/Hard as steel like an RSJ/Porcelain paving, new driveway.”
Scott Parsons, social lead at MKM, said: “Working with 2K on the track has been a great experience. We wanted to create something a little bit different to what you would expect for a building supplier, and get our personality as a brand out there a little bit more.
“We’ve shown that like in music, in our industry you can definitely embrace being yourself and having a laugh on the job.”
Celebrating the role played by construction professionals, the music video draws its inspiration from the Daily Duppy YouTube freestyle series, which platforms the UK’s biggest up-and-coming rappers.
The music video is being shared across TikTok, Facebook and YouTube for maximum exposure. Other brands embracing the medium include Samsung in a bid to engage audiences on various topics through the universal appeal of music.