Saturday, October 8, 2022

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    Ad of the Day: IPA warns against marketing budget cuts in The Financial Times

    Over the weekend, an IPA (Institute of Practitioners in Advertising) print ad appeared in The Financial Times, hoping to encourage brands not to cut their marketing budgets.

    The organization claims that it has forty years of evidence to back up its findings that short-term reactions are never as effective as long-term investments for brands – or the economy.

    It comes after the latest IPA Bellwether report noted that marketing budgets have continued to grow in the second quarter; however, the outlook for the next four years is bleak, with predictions of cuts to account for stalling consumer spend.

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