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    Premier League kicks off 30th anniversary by spotlighting its grassroots support

    The Premier League has celebrated its last 30 years of achievements both on and off the pitch through the eyes of a young girl in a 90-second spot.

    ‘More than 90 minutes’ has been released to showcase three decades’ of Premier League football and the league’s investment in community and grassroots football.

    The ad features cameos from footballers Michael Owen, Jamie Redknapp, Micah Richards and Teddy Sheringham, as well as Countdown’s Rachel Riley, who helped create Premier League Primary Stars maths resources.

    FCB Inferno created the 90-second spot, which will play out on digital and cinema with an accompanying print campaign. FCB Inferno creatives Greg Harvey and Mike MacKenzie helmed the campaign and Ben Brand directed. Great Guns was the producer.

    Chief Creative Officer, Owen Lee

    Senior Art Director, Greg Harvey

    Senior Copywriter, Mike MacKenzie

    Managing Partner, Helena Georghiou

    Senior Account Director, Jack Steer

    Strategy Director, Tom Lindo

    Creative Producer, Livvy Tidd

    Photographer, Jack Margerison / Theo Cohen

    Director/ Production Co, Ben Brand - Great Guns

    Executive Producer, Laura Gregory / Kate Phillips

    DoP, Jamie Ackroyd

    Editor, Amuse The Butcher – James Demetriou

    Post Production, Coffee & TV

    Post Producer – Johnny Fairburn

    Colourist, Simone Cristea

    Sound Design, Dave Robinson at Creative Outpost

    Design & Animation, Dante Attuoni

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