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    Ad of the Day: Tiger toasts Premier League's first Asian Golden Boot winner Son Heung-Min

    In celebration of the start of the football season, Tiger Beer has unveiled a global campaign starring footballer Son Heung-Min.

    ‘The Golden Son’ tells the incredible story of Heung-Min’s journey and showcases all of the challenges he had to overcome to become one of the greatest footballers of the modern era. “It took them a while to notice me,” the soccer star says during the ad. “But now, they just can’t stop watching.”

    From South Korea to a career at Premier League club Tottenham Hotspur and in May became the first Asian player to win the Premier League’s Golden Boot for his achievements in football.

    Credits

    Brand: Tiger Beer (The Heineken Company)

    Sean O’Donnell, Global Brand Director, Tiger®

    Melissa Teoh, Global Marketing Manager, Communications & Digital

    Willem van den Wijngaart, Global Marketing Manager, Market & Channel

    Agency: Publicis Singapore

    Ajay Vikram, Chief Creative Officer, Global Clients Singapore

    Cyril Louis, Executive Creative Director

    Joaquim Laurel, Executive Creative Director

    Henrique Zirpoli, Creative Director

    Ivan Loos, Creative Director

    Diego Barboza, Associate Creative Director

    Henrique Lamenha, Associate Creative Director

    Shalom Wong, Senior Project Manager

    Daniel Ho, Executive Producer

    Ed Booty, Chief Strategy Officer, Asia Pacific

    Prema Alexander, Planning Director

    Donatien Souriau, Executive Vice President, Global Clients

    Ross Henderson, Executive Vice President, Global Clients

    Angelina Tan, Business Director

    Lins Khoo, Account Director

    Vanessa Liu, Senior Account Manager

    Production: ALICEFILMES

    Director: Felipe Mansur

    Producer: Wal Tamagno

    DOP: Diego Rosenblatt

    Production Designer: Andres Zarza

    First AD: Michelle Lutfy

    Executives Producers: Wal Tamagno /Fernando Bonfil / Montse Cañellas / Pablo Bonfil

    Off-line Editor: Dan Abraham

    Audio Post: Antfood

    Executive Producer: Christiane Rachel, Renato Castro, Monique Munhoz

    Original Composition Composer: Lou Schmidt, Fernando Rojo, Luis Bergmann and Vinicius Nunes

    Sound Designer Engineer: Bruno Broaska, Fabian Jorge, Pablo Homem de Mello and Tiago Lins

    Digital Audio Junior Producer: Sheryl Lim

    Sound Designer: Dione Tan

    Supervisor/Online Designer: Voodoo.house, JR Catão

    Color grading: Spalva, Osmar JR

    Post production: KRAFTW5RKZ

    Executive Producer: Bernard Tay

    VFX Supervisor: Khor Swee Aik

    Editorials: Yong & Timothy Tan

    Online Flame Designer: Leong Beng Wee

    Online Support: Team @ KRAFTW5RKZ

    Colorist: Ben Conkey

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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