Thursday, October 6, 2022

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    Mayo-slays: creative issues unofficial Hellmann’s response to Heinz AI ad

    Heinz recently released an ad campaign where it asked a machine-learning program to draw ketchup, all of which mysteriously looked like its own brand of tomato sauce. Now a freelance creative has issued a witty (and unofficial) response on behalf of Hellmann’s. 

    After Heinz asked a bot to sketch the sauce, Brooklyn-based creative Stephen Paul Wright produced a witty reply.

    He asked why should ketchup get all the condiment glory?

    The fun project pretended to use the very same tech, but instead just showed some heavily orchestrated images showing mayo on things. It concludes that when it comes to mayo, it’s best to keep it real.

    Wright isn’t associated with any ad agency, or Hellmann’s at all, and has released the creative project purely on his social media channels.

    The Drum interviewed the agency behind the Heinz campaign – you can read it here

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