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    How fighting game events could provide a blueprint for success in live esports

    Brand partnerships have always been a part of Evo, but his time around, the organizers plan to more explicitly differentiate between the actual tournament and a combined trade show/convention, splitting them into separate exhibit halls to make it easier for brand partners such as Sony INZONE and FreshCut to engage with attendees.

    The post How fighting game events could provide a blueprint for success in live esports appeared first on Digiday.

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