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    As Google’s demise of third-party cookies drags, debate over seller-defined audiences hardens

    Seller-defined audiences are one of a cacophony of alternatives to third-party cookies that have the potential to make headway after Google delayed the death of the cookie again. But SDAs' path is not clear-cut.

    The post As Google’s demise of third-party cookies drags, debate over seller-defined audiences hardens appeared first on Digiday.

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