Want to know the secret behind creating mouthwatering margaritas? Cointreau has tapped Schitt’s Creek star Dan Levy, as well as chefs Nyesha Arrington and Sohla El-Waylly, to explain how.
Since Dallas socialite Margarita Sames first created the margarita in 1948, it has become the most popular cocktail in the US, according to Cointreau.
The 173-year-old brand has enlisted award-winning actor, writer and director Dan Levy to front its campaign that shows consumers how to make the drink using its orange-flavored triple sec liqueur, with the help of celebrity chefs Nyesha Arrington and Sohla El-Waylly.
“Cointreau is the key ingredient in my favorite cocktails – an ice-cold margarita and a cosmo on the rocks in a tumbler – so when Cointreau approached me, it was kind of fated,” Levy said in a statement. “Having spent the spring shooting The Big Brunch alongside some of my culinary heroes, I needed to pull up my socks when it came to hospitality – so I chose to start this summer perfecting some cocktails to level up any gathering.”
Produced by The Foundry at DotDash Meredith and directed by Max Bartick, the video series comprises three episodes: ‘Evening Soirée,’ ‘Garden Party’ and ‘Brunch.’ In each, Arrington and El-Waylly will show viewers how they prepare their favorite variations of margaritas, with a sprinkle of lighthearted tips and tricks from Levy.
“The margarita is the number one cocktail consumed in the US and consumption peaks during summer, so our content series with Dan Levy is focused on reaching margarita drinkers as they continue to host gatherings with friends and family,” Rémy Contreau Americas’ president and chief executive Ian McLernon told The Drum. “Working with an authentic brand fan like Dan Levy is a key piece of the strategy to broaden Cointreau’s awareness and help consumers elevate these moments at home with a Cointreau cocktail.”
Beginning with the ‘Evening Soirée’ pilot episode, the series will premier on July 28 on Entertainment Weekly and Food & Wine channels, across the DotDash Meredith network and on Cointreau’s social channels. It will run through the rest of the summer. Consumers can also watch the campaign via a content hub co-created by Cointreau and Entertainment Weekly.