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State of the CMO 2022: Customer acquisition and growth dominate marketing leadership priority list

by | Jun 22, 2022 | chief marketing officer, Chief Marketing Officers (CMOs), CMO role, marketing leadership, marketing strategy, martech, state of the CMO | 0 comments

Customer acquisition and growth are the name of the game for Australian marketing leaders this year. And CMOs are looking to utilise their stronger strategic executive standing, bigger marketing budgets, ever-expanding in-house capabilities and brand work to achieve such ambitions.