The brand tapped NBA All Star Ja Morant and rapper Lil Baby to reimagine 20-year-old spots — by another company — with a modern audience in mind.
- Dentsu Creative India, We Believers, WPP triumph at Cannes Lions 2022
- An Apple ‘Underdogs’ ad and Channel 4’s ‘Super.Human’ win 2022 Cannes Lions Film Grand Prix
- EA Sports wins Titanium Grand Prix for campaign that resurrected soccer hopeful Kiyan Prince
- DDB Mexico and WeCapital win Glass Lion for creating credit history for women who had none
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